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09/13/2005 Entry: "Apple and NeXT designer cracks the iPod design code."
Apple and NeXT designer cracks the iPod design code.
“I know why everyone says the iPod looks clean!” he exclaimed.The iPod has become—in the minds of most of our clients—the example of great product design. We found ourselves constantly trying to figure out why everybody we asked perceived the iPod as being “clean.”
Of course, we were aware of the obvious cues such as minimalist design; the simple, intuitive interface; the neutral white color. But these attributes alone inadequately explain this seemingly universal perception. It had to be referencing a deeper convention in the social consciousness… so, if a designer claimed that he had the answer—we were all ears.
“So… as I was sitting on the toilet this morning” (this is of course where most good ideas come from), “I noticed the shiny white porcelain of the bathtub and the reflective chrome of the faucet on the wash basin… and then it hit me! Everybody perceives the iPod as ‘clean’ because it references bathroom materials!”
I can never look at my mini the same way again. It really does look like it belongs in the bathroom, perhaps mounted next to my toothbrush holder or hanging somewhere in the shower.
