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[Previous entry: "Cute Megatokyo PSA on hemp."] [Main Index] [Next entry: "Pshop gallery of places you normally wouldn't expect a robot."] 09/03/2005 Entry: "The 25 unwritten rules of advertising." The 25 unwritten rules of advertising. 7. Anyone with a scientific career will have a bad haircut and dreadful clothes. 8. If you work for the emergency services, you are a better person than the general population. 9. Elderly relatives NEVER suffer from senile dementia. 10. Scandinavians are, without exception, blonde and beautiful. 11. Women have jobs they never do in real life, e.g. dockworker (who looks like a model). 12. Children will not eat fruit or vegetables. Ever. 13. Both men and women find driving deeply pleasurable, never boring or stressful. I would add, if the product is high-profile and expensive, then a Beatles song must be licensed for the ad. If the ad is for a car then a song from The Who will do just fine. I think 19 is my favorite by far: 19. Professional people have strangely trivial preoccupations, e.g. a female barrister who is morbidly obsessed with finding a healthy snack bar.